SØDERE
2025. new enterprise branding - event branding
SØDERE is a new Australian brand aiming to introduce furniture design to a new contemporary demographic. The brand offers a welcoming showroom feel where customers can learn and appreciate international designers. SØDERE sells sustainble, timeless pieces that are made to last forever. They aim to provide
a experience that conveys to cusotmers the expert craftmanship that goes into every piece. Being in Northbridge, the brand will be a gateway for many Perth creatives to the interior design world.
solution.
The branding main choice was to create a juxtaposition between the product
and the brand. An exploration of the design trend of the unnatural natural:
A symbol of nature, the flower, being painted on.
Oraganic fluid brush strokes with dripping edges.
The colour green, assosiated with nature, being oversaturated.
Sustainable wood furniture grain and bright flurescent colours.
This design strategy purposely seperates itself from the existing interior design scene in Perth and, in turn, opens tthe brand to new interest and audiences.
A structured seriff font contrasts the organic forms of the flowers and brings
back the high quality feel of the brand.
The brand launches with a ‘house-warming’ style invite, using the nostalgic excitement of moving into and decorating a new home.